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The Museum of Tolerance is an amazing place to visit. My visit to this museum exceeded my expectations. The museum attendants were friendly and helpful throughout the time that I was there. There is a security check before parking and entering the garage of the museum but given the sensitivity of the topics and the speakers they have at the museum, I'm all for security and protection of the staff, speakers, and visitors.

The museum has three levels each having different themes. The first section describes the American history such as Martin Luther King, Abraham Lincoln & the emancipation proclamation and up to the current US history. This section of the museum was just fine, it only displayed paragraphs explaining each occasion as you go through the hallway. There was nothing interactive.

The main reason that I was there for was the Holocaust exhibit. Before you begin the exhibit, a tour guide gives you a brief general introduction, additional information and ensuring that all your questions were answered. You are also given a passport of a random Jewish child who was there during the Holocaust. You are required to stick your card into their information machines as you go through the exhibit and then go through that specific child’s story. Updates on the child were given during the course of the tour. At the end of the tour, you learned about the fate of your child and whether they survived or died at the hands of the Nazis.

The interactive tour was interesting and mind opening. I really enjoyed it. I went through a hallway that contained exhibits on both sides. It had a long row of pictures that showed the survivors of the Holocaust from different countries and all walks of life including their brief quotations and biographies. Each level lights up in orders as they took you through the World War II story, the rise of Hitler, the Holocaust, and Nazi Germany. The museum has the streets and cafes displays during that time in Germany, as well as the display of the ghetto untidy conditions that the Jews lived in. the tour guides also take you through the extermination camps gates, that have displays of terrible outfits and conditions that the Jews experienced inside the camps. Finally, they walk you down two hallways including that of the children and the able-bodied. This hallway goes straight into a room that you watch the videos and events that took place during the Holocaust. Other exhibits included an archive of more than 50,000 pictures, Simon Wiesenthal's office reactions with original documents, books and furniture, and original letters of Ann Frank. Artifacts from Auschwitz were also there.

The tour was an interesting learning experience. It is hard to accept the fact that these things ever happened. After watching the videos, you go to their machines to insert your child’s card and a brochure that describes that particular child is printed out. This print if for you to keep and read the story of that child and know whether or not they survived the Holocaust. The most interesting part was where actual survivors narrated their stories. For instance, one survivor narrated how her neighbors took a risk by hiding her in the underground and providing her with food and water. This was fascinating. Overall, this museum provides a great learning experience as the tour is very interactive.

Montage, or simply editing, is a film production style that employs the use of several unrelated images or shots to create a notion of change in time and space. Sergei Eisenstein is generally considered to be the father of this technique due to his popularization of the method in the production of Soviet films. Eisenstein’s montage is a product of conflict and collision. According to Eisenstein, montage is in no way created by mere linkages of the shots. He views each shot as a precursor of the entire montage. In fact, he considers each shot in montage as a plant or animal cell. Just like what happens inside the cell - collision of molecules and cell division - each shot is a beehive of numerous activities that result into one shot. He defends his principle of conflict and collision through the in-depth analysis of a single shot. One shot in a montage, he says, has its own videographic elements of sound, color, and imagery. These building blocks collide in an apparently unorderly manner to give rise to a single shot.

As opposed to the linkage of shots, montage is the creation of an idea or concept. On the one side, linkage is represented as a weak outcome of collision and conflict taking place in one shot. On the other hand, montage is the strongest possible outcome of active mingling of shots. Eisenstein argues that collisions in montage can have an infinite number of outcomes. The shape of these possibilities is dependent on the building blocks of the individual shot in terms of color, content, and videography.

In October: Ten Days that Shook the World (1927), Sergei Eisenstein brings out the best of montage in action.  This film runs for one hour and 40 minutes, and it is punctuated with numerous instances of montage. There is dialogue in the film, and the story is given only through imagery and action. Thus, montage plays a very critical role in the development of the plot.

One particular scene that captures montage is the representation of the Provisional Government’s intermingling of state and religion. The scene begins with a caption “In the Name of God and Country.” This shot is succeeded by another one with words “For God…” after which, a series of images follow in a rather jerky manner. The first seven shots in this scene portray the person of Jesus Christ and the Orthodox Church of Russia. Further shots of Hindu, Buddhist, Taoist, and African Traditional religions follow in quick succession. In this shot, Eisenstein creates the idea that there existed more than one religions in Russia at the time of revolution, but the government saw them as having a common purpose. He further satirizes the integration of religion and politics in the country through this montage.

As seen in the above montage, it is indeed true that Soviet Montage is more than mere linkage of shots. The display of shots do not follow a specific pattern. Rather, each shot is depicted in its special form and has a different background sound corresponding to it. In the montage, the same shot is portrayed in different angles, dimensions, and speed. Eisenstein also actualizes his collision and conflict theory in this scene. He, for instance, repeats the same shot over and over again with different sights and sounds. These shots collide with each other to make a story that every viewer can relate to in the context of Russian Revolution.



Rome, the eternal city, was one of the most exciting cities I ever visited in Europe. I got captivated from the moment I stepped outside to explore the streets of this city and its ancient architecture. After arriving at Fiumicino Airport, you have 3 options for transportation to the city of Rome, train, taxi or bus. The roman airport taxi is the most convenient option charging 48€ per passenger. I enjoyed staying in a little Airbnb restaurant in Trastevere because it was so close to the Vatican and the Colosseum. The Trastevere environment is breathtaking and everything there is pretty much a walking distance. I highly recommend staying in Trastevere due to its many amazing restaurants. 

The Colosseum

With only a few days in Rome, I had many things to do and see. In Rome, you have to be patient.  You have to survey the touristy things and admire Rome for it is an amazing, ancient city. The city is full of tourists and a people doing touristy things. Rome has a lot of amazing places to visit starting with the Colosseum. Visiting the Colosseum was one of the most amazing things I did while in Rome. It was a walking distance from my little place in Trastevere. I was asked to pay a little fee at the entrance and was given a tour guide who was quite amazing. He was conversant with the Colosseum history and he helped me comprehend what I was seeing and what Rome used to be like in the ancient times. The Colosseum is an ancient stadium where gladiators once engaged in mock fights. It was first inaugurated in the 80 A.D. I highly recommend this place to anyone who is interested in visiting Rome.



The Roman Forum

Just a small distance from the Colosseum is the Roman Forum which is the oldest part of the city. If you want to see wrecked temples, arches and other considerable structures from the ancient world, you have to pay a visit to the Roman Forum. You need to buy a detailed map of the site at the entrance to get the most from your visit.

St. Peter’s Basilica

Another favorite place that I visited in Rome was St. Peter’s Basilica. St. Peter’s Basilica is a highly recommended place if you want to see the Pope. But you must know the times that he is present by purchasing a ticket online. The ticket is free of charge. I enjoyed looking at the attractive artwork in the Basilica and hearing the people pray in Italian language.

The Trevi Fountain

I also happened to visit The Trevi fountain which was made famous by its classic flick ‘’three coins in a fountain’’ legend. The Spanish steps are just a walking distance from the Trevi Fountain. These 154 steps that lead to the Trinita dei Monti are responsible for drawing quite a number of people when the afternoon sun starts to create a warm golden hue over the steps.

I enjoyed staying at one of Rome’s luxuriant public squares, Piazza Nova where I had my portrait drawn as I sat by the fountain. The place was amazing as you could dance or listen to live music.

Roman Foodstuffs

One of the many reasons why visiting Rome is so great is that it has a lot of delicious meals that you cannot find anywhere else in the country. I enjoyed the unique culinary delights while in Rome and here is a list of the foodstuffs that you must try when you visit the Eternal City; Pizza Bianca also known as “white pizza’’ is a delicious foccacia style pizza bread. Almost all bakeries in Rome have it. Carbonara is another delicious foodstuff that any visitor should try while in Rome. Pizza Roman Style is a thin Roman pizza which has no lip to crust.

My stay in the Rome was quite a wonderful experience. The eternal city, where you can find new sites to admire in each corner, starting with the nice restaurants, cozy and beautiful streets, and the historical sites or even the hidden landmarks that you hardly notice when you look at the map. Here is a little advice for all those who wish to visit The Eternal City, don’t plan your journey in Rome broadly; be flexible and enjoy the rest of your stay in Rome.



Canada is one of the developed nations that struggles with anti-social issues like crime, murder, political manipulation, organized crime, mafia, mobs, street gangs, and civil suits resulting from familial strife. These vices are the dark side of a country that is famous in the global space for its promotion of fairness, charity, and humanity. The presence of a huge drug market and somewhat fragile government structure allows the criminal gangs to operate even in the full glare of police. Corruption existing the municipality and business licensing departments also offer potential grounds for organized gangs to carry out their illicit businesses. These black market undertakings generate a lot of revenue that is not accounted for in the mainstream economics. The first episode of Bad Blood (2017) chronicles the mob activity and the presence of multiple gangs in Montreal, Canada. The gangs move drugs worth millions of dollars into the country and sell them in various black markets. The television series offers important insights into the inner operations of mafia gangs including the familial strain that surrounds the management of mafia business. The film represents the flipside of the “Canadianess” and other stereotypes associated with the Canadian community like being gentle and welcoming. Although the film positively illustrates gender roles, family business, and ethnic tolerance, it is also prove that the assumed national identity of Canada as close to utopia is overtaken by emerging vices like corruption in critical government functions and blatant disobedience to the law.

The protagonist in the film, Vito Rizzuto heads a drug cartel with the help of his right-hand man Declan. He runs his business for a long time with the protection of the police and political bureaucrats who he keeps under control through regular perks. He is once apprehended by the police and extradited to the United States under the premise of killing a certain influential figure in America. He is found guilty and imprisoned in one of the maximum penitentiaries in Colorado, US. While there, his business disintegrates and Declan must rush in to salvage it. He, however, faces resistance from Vito’s elder son Nico who feels entitled to head his father’s business. Declan feels that the young man does not possess what it takes to run such a business and maintain a highly competitive turf. Declan regularly visits his godfather in jail to update him on the progress of the progress of the business and the ensuing strife between him and Nico. Vito is, however, concerned about the safety of his son, and Declan must fight the urge to terminate him for the sake of Vito.  Under the disguise of chronic ailment, Vito is released from prison and gets back to his family and business. He and Declan run the business and counter the competitive moves by rival gangs. This rivalry leads to the exponential rise in the number of homicides in the city of Montreal. In the meantime, the police are investigating corruption allegations in the construction industry and the reasons behind this skyrocketing of homicide cases. Declan visits his father in the countryside and largely remains the most mysterious character in the first episode.

            Although the film is principally criminal, it has many themes that elucidate the values of the Canadian society. Multiculturalism is in fact a major theme in the series. The drug business community is drawn from a variety of cultures. There are Haitians, Irish, and Italian gang groups operating different turfs in Montreal. Vito Rizzuto himself is an Italian godfather who commands respect among the criminal gangs and the law enforcement alike. Multiethnic coexistence thus allows the growth of the business in Canada. The movie is a representation of what the Canadian Multiculturalism Act of 1968 envisioned. The Act aimed at fostering cultural heritage and create equality in the social, economic, and cultural perspectives.[1] The current multilingual and multiethnic community in Canada is a direct beneficiary of this Act. Vito Rizzuto does not shy from venturing into business due to his ethnic origin. He succeeds in a country dominated by the French and British immigrants. In the same manner, France Charbonneau is a French detective who excels in her career despite her national background. In sum, we can see the ideals of multicultural co-existence taking the center stage in the success of various operations in the movie.

Family values are the core of the Canadian society. There is a clear hierarchical structure and role-play in the Canadian family. Typically, the father is the head of the family and is responsible for providing for his wife and children. As the head of the family, the father takes his children to school and sees them through education. He is also responsible for providing a safe environment for his children.[2] Vito Rizzuto is a typical father figure in Canada. Although not captured in the film, a viewer can discern that Vito took his son Nico to school to study real estate. Nico thus excels in his career due to the contribution of his father. When Vito is taken to a prison in Colorado, he perpetually worries about the safety of his son and business. He is worried that the absence of his leading role as the father would cause his family to crumble. He, therefore, asks Declan to pledge his support for the welfare of Nico while Vito is in prison. The family ideals also come into the spotlight during one of the discussions on business leadership. While Declan possesses the necessary qualities of a leaders, he is not part of the Rizzuto family and so asks the goodwill of this family to lead the business which he ultimately attains.

Children on the other side have the responsibility of looking after their elderly parents. Apparently, Nico does not live up to this task. He does not visit his father in prison although he ought to have done so. He, however, feels that looking at his father’s business at the expense of his career in real estate would prove his loyalty to the Rizzuto family. Declan, on the other side, is a responsible son. After travelling far and wide, he traces his father in the countryside. Paradoxically, he vows to kill him for neglecting him and his sister. Here, Declan father is seen as an irresponsible parent. He gets addicted to drugs and neglects his parental duties of a father. Therefore, the film adopts a dual approach to the issue of family relations.

Gender roles in the Canadian society are well defined. In a heterosexual couple, the woman is usually the second in the family command.[3] Her duties in the family are caring for the children, maintaining the home, and forming a solid support system for the family.[4] The Canadian society like the rest of the developed countries have diversified gender roles. The advancement of civilization has called for the inclusion of the women in the labor force and the growth of the nation.[5] Currently, women are working in different sectors in the economy like banking and academia. In the film, France Charbonneau is a hardworking and inquisitive female detective who is the face of the criminal justice system in Canada. She exemplifies the efforts made by the feminist movement to break the glass ceiling and allow women to excel in the society. Unfortunately, the film depicts some female figures in a negative manner. Rizzuto has two mistresses who continually tear at each other over his favors. Other than this, the film appraises gender roles and gives a true picture of career women.

The bigger picture in the film is that of a society that is filled with rogue elements. Drug dealing is the reason behind a variety of crimes and social evils. In Canada, many cases homicides, rape, and suicide cases are attributed to drug and substance use.[6] With the presence of a booming drug business, the Canadian population is bound to getting into drug and substance abuse and, as indicated by Kai Parnanen and colleagues, the rate of these heinous acts will increase. Being Canadian, according to Will Kymlicka is anchored on gentleness, kindness, charity, and active participation in global affairs.[7] These cultural values are a product of longstanding changes in the social fabric that have majorly been targeted as differentiating Canada from the United States. Kymlicka, however, thinks that these values are a myth.[8] The Canadian national identity is weak at the core. The reality on the ground tells that Canada does not generously give to the international community and it ranks low in the contribution of its army to peace-keeping missions. [9] Bad Blood (2017) is a depiction of all these myths. Organized crime, street gangs, and compromising the police are represented in film as common occurrences in the US. In as much as Canada tries to distance itself from vices in the American society, the current state of affairs speak otherwise.

Given that Bad Blood (2017) is an adaptation of a book by the same name, it is clear that the national identity of Canada is misrepresented by most movies and documentaries. The 2015 book by Peter Edwards and Antonio Nicaso was a narration of the real events. Both the book and the movie place Montreal as drug gateway to North America. Canada, from these material, is thus not a utopia. It is a contemporary society that not immune to social evils. The business of drugs is not conducted by foreigners. It is an effort of mobsters born and raised

Early American abstraction developed in an attempt to put America and more specifically New York in the center of the art world. The position previously held by Europe and more specifically Paris. According to Godfrey (2007), Europe had been the center of the art world for centuries; therefore, if America developed abstract it would efficiently compete with Europe. American artists had for years marveled at the style used by the European artist and had traveled wide to learn and get inspiration of using the style. To increase competition in the art world would increase the quality of paintings from both the European and American artists. Abstraction placed importance on specific aspects of the piece of work; the style in Europe had increased the possibility of art analysts focusing on a single part of the work and heightening the value of the piece of work (Kleiner, 2012). For American artists the style provided a new way of expression that led to new art in the market. The international art market got attracted to American art after abstraction was adapted in the country as an art style. In the process, American artists became acclaimed for their work and produced the possibility of more artists penetrating the market and creating more art that placed America at the center of the industry.

            Arthur Dove’s used abstraction as a style in his work and his major inspiration was nature. Dove interests led him to making abstract paintings of nature that increased the popularity of his work. For instance he painted fruits and animals and focused on the detailed parts of the animals and increased the quality of his work. In abstract the figures of the animals increase the intensity and mystery behind the painting. Dove also painted fruits which he used rich dark colors that emphasized the beauty of nature; the colors focused on originality but in abstract form. Looking at Dove’s work shows an artist whose love for nature is limitless. There are several Dove’s paintings that focus primarily on aspects of nature such as waterfalls, rivers, and the jungle. The paintings in abstract form lead to the audience seeking a way of having a better perspective of the work; this requires interpretation in some instances. Abstract as a style in the art world leads to products that inspire the audience into having a deeper analysis of the art; paintings of the nature for instance are simple and beautiful; however, a deeper analysis is required to understand the work. The aesthetic part of nature is increased when an artist uses abstract as the major style in their work.

            The Lobster is one of Dove’s works that has attracted the attention of a majority of art lovers and analysts throughout the world. The painting is mainly of a food Lobster being the center of the cuisine. There are other foods in the paintings such as grapes of different kinds and wine. However, the main attention is based on the lobster. The style of the painting is abstract and the coloring is rich representing the types of food in the painting in their basic details. The lobster for instance, is painted in a rich golden brown color, although one has to take time to look at the painting, the figures are evident of the lobster. The wine jug in the painting could be water or some other sort of soft drink accompanying the food; however, during his time, lobster was an expensive meal that had to be accompanied by wine. Therefore, the drink in the jug had to be wine; the grapes take a smaller part of the painting as they follow the lobster in size. There are several types of grapes in the painting which indicate that the meal was quite expensive. The abstract style used in the painting brings out vivid colors of the items in the painting making it as close to reality as possible.

            Dove use abstract as a style in his work because first it was consistent with his time. As earlier stated, American artists had started adopting abstract as a style for their work in attempt to compete evenly with their European counterparts; therefore, Dove was acting in accordance with what was expected of him. Secondly, abstract as a style of art, increased the possibility of artists focusing on the details on their work which improved the quality of their work (Kleiner, 2012). Through abstract, it was easy to set apart the difference between Dove’s work and that of other artists; this was an important step in creating identity for his work.

            The influences that American artists such as Arthur Dove were reacting to were the artistic style that European artists were using. The Italians for instance had been controlling the art world for centuries through a production of paintings made in abstract (Gerstner, 2006). Their influence in international art world was high; therefore, the American artists simply wanted to have the same levels of influence internationally. To Dove abstraction as a style was meaningful as it improved the way he painted. Dove now placed importance to minute details of his work which increased the quality, aesthetics and the general appearance of his paintings. Abstraction also led to numerous important players in the art work getting attracted to his work which improved his popularity and success.

            Arthur Dove’s work is beautiful and practical; it focuses on the most beautiful aspect of the world which is nature. The coloring and abstract images of his work increase the beauty of the model of his work. For instance, if Dove painted a river, there were higher chances that it would look more beautiful that it is in reality. The ability to increase the beauty of nature through painting requires an artist with a deep love of his subject and who assists the audience to look at the subject through his perspective. Dove’s work is also non-political and hardly has hidden sarcastic messages. Politics in most instances destroy the beauty of a painting as different people have a different opinion on the topic the painter is being sarcastic about; these differences might reduce the value of the painting if the painter is not careful with how he delivers the message. Dove’s work inspires individuals to have a deeper appreciation of the simple things in life while improving the way people look at them.

Born Oscar-Arthur Honegger, Arthur Honegger lived in France but had a Swiss background. Focusing on his music Honegger was born during a time when political events were taking shape in France and thus had significant effect on his musical career. Additionally, Honegger was a strategic singer who used the crowds in political gatherings to attract fans. Considering the fact that he existed during World War II, the political environment at the time was tensed; however, through his performances Honegger created political good will from the Germans who were in authority at the time. In the process he was able to get exit visas throughout Europe a region that was deep in war.

            According to Sprout (2010) Honegger’s music entertained the Nazis to a point they would call him for concerts. Irrespective of being in a war tone region, Honegger’s popularity increased as the Nazis considered his music to be degenerate especially when he performed and made a tribute to the steam locomotion. However, Honegger was extremely cautious with regards to political affiliations and took advantage of the fact that the political authorities at the time were in favor of his music. In essence, Honegger blended with the political atmosphere to create music that diverted the attention of the audience from the atrocities of the war.

            Since the Nazis were in power at the time, Honegger created an impression of supporting them through his music. However, a deeper analysis of the situation indicates that the singer was secretly involved with the Resistance to overthrow the Nazis (Sprout, 2010). Such a strategy ensured that he offered his support to his genuine political affiliation and protecting his musical career by giving an impression of supporting the Nazis. Such a strategy was quite risky but however paid off immensely and boosted Honegger’s career and ensured he was popular throughout the region.

            Through my understanding of the relationship between music and politics, the piece ascertains my belief of the importance of having an amicable relationship between music and politics. During Honegger’s time politics were an important aspect of life and musicians were expected to ensure their activities did not go against the political elite. Irrespective of the fact that the musician were against the political elite, they had to feign support to ensure they had the authority to perform. The relationship between music and politics therefore is quite sensitive and if caution is not exercised, there is potential for damage especially to music.

            The musicians in this instance have to play their cards right to ensure their music is not adversely affected by the politics. Admittedly, political parties have both proponents and opponents who would relate to who the politician was supporting. It is in this sense that the musicians should place importance on picking the political side to support. Additionally, the strategy to support a certain political party just to protect political careers is an issue does not necessarily prevent an individual from being true to their genuine political affiliations. Music and politics therefore are two factions of the society that exist in a sensitive relationship that is quite intricate.

            Notably, both politics and music require audiences. Without an audience both music and politics would lack a tool to push their agendas. The relationship between politics and music in this sense is based on the fact that they can utilize the same audience. For instance, a majority of politicians entertain their audience with music before settling on the political matters of the moment. During Honegger’s time, the Nazis were entertained by his music and distracted people from the challenges of being in war tone regions. It is therefore of utmost importance for musicians to have a relationship with the politicians so as to reap the benefits of the audiences they attract.

            The class discussion helped me to listen to the piece more intently and to mentally take notes of the political alignment. Earlier, before the class discussions and understanding the importance of the political environment at the time, I never noted that the composer existed in a time when there was little freedom of expression. Through the challenges associated with a war, there is little time for people to focus on music which made Honegger’s music quite unique to survive during the war tone regions and during the Nazis period.

            The class discussion also pushed me into assessing the importance of Honegger’s music to his fans at the time. The distraction and entertainment the music offered to the people during the war was therapeutic to the psychological challenges they must have been going through at the time. Honegger was an important individual to his fans especially by the fact that he was allowed by the Germans to make visits in all parts of Europe irrespective of being in active war. The political risks that Honegger made to reach out to his fans were remarkable as he played a trick on the Nazis as he showed them support while he secretly belonged to the Resistance. If the Nazis were to discover this trick there would be extreme measures be taken and probably he would lose his life. However, for the love of music he continued with his passion; this one of the attributes about Honegger I learnt to appreciate after the class discussion. Ultimately, Honegger was a talented musician who existed in an unfortunate time but however took advantage of the political events to further his career and participate in his passion.



What does Merleau-Ponty mean with the visible and invisible?

The visible and invisible, according to Merleau-Ponty’s projects, means it is possible to trace the genealogy of philosophy by using non-philosophy since there is no fundamental difference between the two. Even if philosophical thinking is in opposition to a scientific one, it cannot disregard its history. Therefore, it must pose the challenges of the meaning of its genesis to itself. For instance, philosophers cannot unlike a physicist, translate reality into a conceptual sense that is pure and put him/herself in a capacity of an impartial as well as absolute spectator. According to him, there is a difference between philosophy and science, making philosophers to question how pure spectator is established. Therefore, philosophy on its own cannot presuppose discrepancies between subjective and objective ideologies. “…Science ‘s agile and improvisatory thought will learn to ground itself upon things themselves and upon itself, and will once more become philosophy” p.161.

What is the role of the body in painting?

According to Eye and Mind, painting extends the body when one looks at an individual. Besides, it opens the body to the globe as a result of the extension. Through this art, the body is seen, and it sees at the same time. The merging between perceiver as well as observer brings about the distinction between a subject and object. Besides, it distinguishes breakdown between the real and imagined together with differentiating enclosure and space. For instance, it manifests empirical observation as well as thoughts while rejects the idea that area is an entity outside of indefinable through perception. "…interrogation of painting, in any case, looks towards this secret and feverish genesis of things in our body" p.167.

What is the role of the mind in painting?

The mind enhances the perception of different things — perceptual faith, masks invisible dimension that makes the visibility of visible possible through its invisibility. As a result, the visible aspect highly depends on the hidden section. The mind, therefore, plays the crucial role of manifesting different issues. Painting is consequently be revealed through the brain. “…we look out from the inside…” p.165.

Explain the following quote: “In a forest…to break out” (p.167).


The quote explains how the role between the painter and the visible are reversed. As a result, many patterns have changed. For instance, the quoted statement says that many painters have been complaining that the forest is talking to them instead of them speaking to the wood. Also, the forest looks at them. Therefore, it signifies that the world has changed and therefore, people should work to reverse the mess that is prevailing.

SWOT Analysis

The analysis of the environment and the business at large is very crucial in business decision making. In this regard, the strengths, weaknesses, opportunities, and threats are analyzed in particular. InHealth being the main competitor of the Health Focus is also analyzed under these dimensions. A SWOT analysis is important in that it can help one uncover and exploit opportunities. Besides, by understanding the weaknesses of a particular business, you can efficiently plan the business. Through this analysis, one could manage and eliminate threats that could detrimentally affect the company if not properly looked at (Hill & Westbrook, 1997). This paper, therefore, analyses these aspects of these companies and then a strategic plan is implemented. First, we shall focus on the Inhealth group then the Health focus.


A company’s strengths are the advantages a company has over its competitors. It also refers to the competitive advantage an organization has over the other organizations. Through the identification of sales, unique selling position is identified. Strengths are an internal factor (Hill & Westbrook, 1997). While analyzing, consider strengths from both an internal perspective and the customer’s view. Customers are the main focus of a business and therefore obtaining a correct feedback from them is a strength to the business.

InHealth as a company has its strengths in a number of aspects. First, it has a family friendly environment and kids’ friendly doctors. With this, therefore, it attracts many families because kids are the most vulnerable group to diseases. The more kids seek medical attention from the health service, the higher the expected revenue and the higher the chance of impacting. A health care mainly exists to impact positively on its population and offer proper medical attention to those seeking it (Wijngaarden, Scholten & Wijk, 2012). As a business, it aims at making profits and therefore the larger the inflow of patients the higher the chances of achieving their goals.

Secondly, InHealth group expects to add its sources of revenue and consequently reduce its net debt. Debt normally has an effect of leveraging the company therefore negatively impacting its reputation. With a poor reputation, it is therefore hard to raise finance and operate efficiently. This calls for the company to pay its debts before they are due so as to maintain a good reputation. Another effect of debt is causing a poor liquidity position for a given entity. With this, the entity will not pay suppliers and other creditors on time who may then react by not supplying their supplies and this drags the operations of the entity (Wijngaarden, Scholten &  Wijk, 2012). Reduction in the net debt of the InHealth Group is therefore important for overall efficiency and thus a good liquidity for this organization.

By adding its source of revenues implies that the health facility will have money to meet it’s working capital needs and also do capital expenditure. This provides a good avenue for the company's growth and to carry out its operations with ease. There has been growth in the company revenue over time. This ensures sustainability of the business over time and therefore guaranteed efficient quality and service delivery (Wijngaarden, Scholten & Wijk, 2012). Thirdly, there is continuous support from the shareholders in the business strategy and the business as a whole. The shareholders of the company have the power towards decision making and can even decide to liquidate the company. Therefore, by having continuous support from the shareholders' guarantees company's growth. The continuous growth of the company over the years is also a promising aspect.

The plans to acquire Patrix, Australian based to supply electronic products is also a strength for InHealth group in that it maintains a good relationship with the suppliers and this is to its advantage. The authenticity of the equipment and the guaranteed warranties is a plus for this venture in that the efficiency of the business will be smooth with no breakdowns and therefore quality service will be rendered. By doing this, more customers will flow into the business. Consequently, patients and the health group will grow. This alternative also helps to cut down on the costs of operations. This is because if it was comparatively retailing locally then this will be expensive. The acquisition plan also expands its scope to include international operations and hence wider economies of scale (Wijngaarden, Scholten & Wijk, 2012).


The weaknesses of a particular venture are the areas of a business where the business is not performing and therefore needs improvement. Further, in the analysis, the weaknesses are what one can avoid and what factors you lose (Hill & Westbrook, 1997). Analysis of weaknesses is done internally. With reference to the In-Health Group, dedication management has been highlighted as an area where electronic records can reduce adverse medical events and save lives. Dedication management is, therefore, an InHealth weakness. InHealth group also has the risk of dangerous drug interactions and drug allergies. The prescription of medication inside the hospital with electronic machines is a weakness inefficient on the part of the hospital. A one on one interaction for social service delivery is very important (Wager, Lee& Glaser,2017) Therefore, the use of electronic records and machines needs to improve in this area.


            Opportunities for the business are trends on a business that the business can maximize on to bring more benefits to the business in terms of increased revenue and efficiency. Opportunities may arise from a technological and market shift, a shift in government policy and a shift in social patterns and values (Hill & Westbrook, 1997). The opportunities available for InHealth group are an aging population and increasing rate of diseases. The aging population opportunity provides a scope for expansion while the increasing rate of diseases provides avenues for growth and even specialization for the Health service.


            The threats of a particular business are the obstacles the particular business faces. In analyzing the threats, analysts look at what competitors are doing, the quality standards and specifications, debt and cash flow problems and the specific changes in technology (Hill & Westbrook, 1997). For InHealth Group, there is a threat of obsolete technology employed as electronic records. Technology is an everchanging concept and therefore if it is not considered on an up to date basis then this can be a threat. There is also competition from the Health focus group which is their major competitor and pursues a unique strategy. In response to this, InHealth has to be on toes so as to be relevant in this health care market.

            Closer to the operations on InHealth Group is the Health Pocus health centre which is the main competitor to this venture and an actual focus of this discussion. In order to enhance effective decision making and to make informed decisions necessary to push the company forward, a SWOT analysis is also done for this company:


With reference to the advantages tapped by a business, Health Pocus has a large number of employees and therefore all of its operations are handled appropriately. The instances of an organization failing due to insufficient staff or incorrect number to appropriately handle its operations have been evidenced in the day to day operations of quite a number of businesses. The fact that Health Pocus has a large number of employees is an advantage in this sense. The employment of people also is a way of giving back to society and a good way of social responsibility. With this, a good reputation for the firm is maintained. Consequently, the financial performance of the business increases. Health Pocus therefore with a good name, can pursue its mission and goals efficiently.

Health Pocus also has acquired other businesses and services and therefore over time it has increased its scale of operations and potential growth. Mergers and acquisitions are a proven way of acquiring company growth. On the other hand, they also provide the business with an extra source of capital and also expertise who may push the business forward. Health Pocus also has a good company culture of seeking growth always. This culture is a strength in that with more growth than the chances of making more profits which is the ultimate goal of any business are high.


            On the other side of the coin, Health Pocus has some weaknesses. The main aim of doing a SWOT analysis is to highlight these areas so that the management and other relevant personnel can work on them for the betterment of the business. Health Pocus therefore, in its operations has evidenced some weaknesses. For instance poor decision making. This is in regard to the decisions made to understaff the workers so as to deliberately cut on costs. This portrayed the company as profit-oriented with low focus on the human element. The ignoring of the human element by an organization is actually a human failure because human beings are the main drivers of change in an organization and the economy as a whole. Most of the facilities are outdated and dirty. A health center, in particul